How to Sell on Amazon for Beginners: A Guide to Success

You have seen the headlines, data and stories across the board — selling on Amazon makes people and brands a lot of money .
That ‘s because Amazon has become a sell colossus, with a plan $ 162 billion in ecommerce net sales in 2022 and more than three-quarters of U.S. households being Amazon Prime members .
Selling on Amazon can be an vastly profitable product duct for brands, businesses and bright sellers .
good like with any early channel, however, it is substantive that you understand what it takes to sell on Amazon and how best to initiate that travel. The opportunity is huge — american samoa long as you know what you ‘re doing.

Why an Omnichannel Mindset is Important for Your Business

As the earth of on-line and digital sales continues to grow, forward-thinking businesses are increasingly pivoting into an omnichannel mentality .
Omnichannel sales and commercialize is a scheme that seamlessly integrates the multiple channels of the shopping experience — from the brick-and-mortar localization to the ecommerce on-line store. Through omnichannel, each and every footfall and touchpoint of the customer travel is accounted for .
For those who wish to sell on Amazon, an omnichannel mentality will allow you to consolidate and streamline both your amazon and external business.

Things to Consider Before Selling on Amazon

Before selling on Amazon, make sure to consider the succeed :

Is your business a good fit for Amazon?

This is the essential question to be asked anterior to selling on Amazon. There are some clientele and product types that may sell better on more recess marketplaces and may not be a full equip for Amazon .
On the other hired hand, your product may be tailor-made for the world ’ south largest market. Make sure to do your due diligence with intersection research and keyword research — anterior to selling .

Almost anyone can list products for sale on Amazon.

due to the fact that about anyone can list products for sales, the setting of competition on Amazon is unlike about any other marketplace out there .
You may see that your merchandise number or service type is a best seller on Amazon. While that ’ second estimable news in one regard, it besides means that your competition level will be evening higher. Will your business be able to stand apart enough to outsell those around you ?
It ’ s a critical motion — and one you should answer early .

Amazon wants sellers to use Fulfillment by Amazon (FBA).

fulfillment by Amazon ( FBA ) is a service offered by the Amazon Fulfillment Center as a mean for third-party sellers to automate their order fulfillment and ship services .
While you can opt-out, Amazon is clear in that they would prefer all of their sellers use FBA for fulfillment and transport options. If your business is predicated on a particular delivery model, then you should know advance that Amazon ’ s terms of service will probably interfere with that .

Amazon owns the customer relationship, not you.

At the end of the sidereal day, sellers must remember that it is Amazon that owns the customer relationship, not you. This can be extremely helpful considering how many customers Amazon interacts with and their generally convinced reputation .
however, if your business is one that prides itself on a alone vogue of customer interaction, then the separation inherently provided by selling on Amazon may not be the best choice for you.

The Different Business Models for Selling on Amazon

once you have decided to sell on Amazon, the following tone is to decide which business model works best for you .


Amazon resellers typically go for the retail arbitrage option. This is a method a receive low-cost or dismiss goods at a physical retail memory, then selling it at a higher price on Amazon — all while pocketing the remainder .
It is a fast and common way of making money, but it is a time-consuming process and involves searching for and identifying likely options .

Private label seller.

A private label seller sells products that a retailer gets produced by a third-party but sells under its own trade name name. This typically helps smaller entrepreneurs take advantage of larger markets to advertise their products under their own brand .
With ecommerce platforms such Amazon, Walmart and Alibaba, there is already an established hearing of buyers — by simply adding your trade name, you can cursorily make a name for yourself .

White label selling.

White labeling involves taking generic products, adding your stigmatize name to them and then selling it as if it were you — frankincense saving clock on fabricate or product design .
Selling white label products on Amazon is relatively slowly compared to other marketplaces, just because of the closely boundless options available. It can be accomplished via bulk holy order out of the Amazon warehouse or by surveying the market.

Determine Your Amazon Selling Strategy

There are two ways to sell through Amazon :
1. Sell directly to Amazon .
2. Sell on Amazon yourself .
however, the work is a moment more complicated than just that. When determining your selling strategy on Amazon, consider all of the pursue :

Sell directly to Amazon.

Amazon is growing its calculate catalog, and it may be the best mind to swim with the tide, not against it .
digression from Amazon becoming your customer alternatively of your rival, selling immediately to Amazon can eliminate the job new sellers are worst at — bode and marketing your product become Amazon ’ s duty .
many items sold by Amazon sell for more and faster, not to mention the gross profit remainder for FBA sellers not competing against Amazon here .

Selling on Amazon.

Start by selling on Amazon yourself if you find it easier to get up and going, or use this to complement your sales to Amazon .
Selling on Amazon — along with selling to Amazon — can keep Amazon honest and prevent the whims of their algorithm from leading to stockouts of your own products .
additionally, by selling to Amazon, you can jump-start sales of new products by giving Amazon ’ s bots the confidence they need to start bringing it in themselves .

Digital Goods

Digital goods and products refer to intangible items delivered electronically, such as music, software, eBooks and podcasts .
If your business scheme involves selling digital products, Amazon is a fantastic avenue. With its extensive Kindle book store available for eBook purveyors and Amazon Music for aspiring musicians, the options are expansive and open .


It is not fair digital and physical goods that are available to be sold on Amazon. Professional services have promptly become a lucrative option for Amazon seller accounts, with services offered on the platform ranging from appliance technicians to car mechanics .
When establishing your sell scheme, make certain to review if it aligns with what works on Amazon and see if there ’ s a gap in the market .

Who is your customer?

possibly the most significant expression of setting a scheme is understanding who your customers are and where they ’ rhenium located .
You may have a merchandise or serve to provide that you are proud of, but if there isn ’ t a base to sell to, you ’ re merely setting yourself up for failure. By identifying a solid, dependable customer al-qaeda, you will have the greatest prospect for achiever .

What are you capable of?

Before you start selling anything, make indisputable that you are mindful of what you are capable of .
Honesty is needed here, a well as a frank assessment of the possibilities of your business. How many companies or individual sellers have failed simply because they were excessively ambitious ?
dress yourself up for achiever by acknowledging the constraints of your occupation and product .

What is best for your product?

What is the goal of your occupation or product ? What class should it be located within ?
Before launching your Amazon store, review the merchandise categories available on Amazon and see where your product would best net income from. specificity can be helpful, but it can besides get your merchandise lost in the shuffle .
see that your merchandise is in a position to excel, and you ’ ll never regret it .

What is your positioning?

Another frequently overlooked aspect of selling on Amazon is understanding your position in the commercialize .
Do you have a product that people want to buy ? Is there a demand for it ?
Like the part above, a lot of this can be solved by reviewing Amazon ’ mho best sellers and examining if your product or service is poised for high Amazon sales. If the product class you anticipate your items to sell in international relations and security network ’ t peculiarly lucrative, it may not be the best investment idea.

Launch Your Ecommerce Store

Create your own store and start selling today with our risk-free trial .
Start Your Free Trial

The Multiple Costs When Selling on Amazon

Direct costs.

mastermind costs refer to your acquisition costs per SKU, including ship. They can besides refer to the expenses involved with manufacture or buy products .

Indirect (overhead) costs.

indirect costs are the spiritual world or sub-rosa costs incurred when selling your product. They can include such expenses as :

  • warehouse costs .
  • Utilities .
  • insurance .
  • Bookkeeping .
  • Payroll and benefits .
  • business travel .
  • corporate business tax .
  • product samples .
  • Web development .

Amazon fees.

Amazon fees refer to the costs you will incur to sell on Amazon. They can include expenses such as :

  • Sales commission .
  • fulfillment fees
  • Selling fees .
  • FBA fees .
  • FBA inbound ship fees .
  • Commission on returned products and refunds .
  • memory fees .
  • Return ship and disposal costs .

Handling returns.

Handling returns expenses refer to the costs incurred from write-off and write-off costs from being unable to sell these returned products as new-condition products.

Identify Trends That Can Cost Money


While some products may have a high recurrence rate, you may easily be able to resell all of those items as new a second time if a customer doesn ’ t candid or meddle with the product before returning it. other products may have moo return rates but are a arrant write-off if returned .
If you are forced to resell the SKU as used following a come back, there is a write-off price incurred by not being able to generate the gross you would have received were the token in raw condition .
It ’ s crucial to monitor restitution rates and refer costs because they will occasionally be high enough to warrant removing the products from your catalog. alternatively, you may have the option to push part of that cost onto your distributor/supplier with whom you share the returns-related cost data .


stock stockouts occur when you run out of stock for a finical detail. They happen to even the most experience Amazon sellers and have the likely to be one of the most significant leaks in your profitableness bucket .
To prevent stockouts, consider the following potential scenarios :

1. An Increase in Customer Demand.

An sudden increase in customer demand can happen naturally or as a resultant role of a broader vogue .
Since product trends can be unmanageable to predict, the best solution is to build a cushion into your buy scheme and buy extra breed. Keep in heed that this scheme has drawbacks arsenic well. If your merchandise doesn ’ t sell, you risk paying those annoying FBA storage fees .

2. Season Variations.

If you are selling seasonal items, you ’ ll want to monitor changes in your historical sales membership and stay on acme of other factors, like weather patterns, to help predict inventory levels. This can be tracked through spreadsheets or third-party software .

3. Complications with Your Supplier.

Be your supplier ’ randomness best customer and assert open lines of communication with them at all times. This way, you can be alerted in progress to any changes in their product credit line or SKU bulk and adapt your scheme accordingly .
Most importantly, you ’ ll know if any of your best-selling items are about to be discontinued, allowing you to buy up a crowd of extra stock .

4. Changes in Demand Resulting from Competition.

It ’ mho all-important to regularly monitor your sales volume, price changes and variations in sales speed for your SKUs .
Depending on your competition, you may want to increase your price to get even more of a profit margin out of this temp spike in sales. Competitors jumping on a listing is becoming a common occurrence .
ultimately, be aware of opportunities to diversify and expand your portfolio so that losing a few SKUs won ’ t make or break your commercial enterprise. The more divers you are at the trade name, supplier and SKU levels, the lower your risk.

Ecommerce Business Metrics You Should Know

key Performance Indicators ( KPIs ) are crucial for the achiever of any business. They can help you evaluate your success at reaching samara targets, allow you to spot trends and problem areas, and assess your overall performance .
hera are the most important KPIs to evaluate the health of your Amazon business :

Inventory to sales ratio.

This key metric unit covers multiple areas of your business. It indicates the overall health of your inventory and highlights your sell-through rate .

Inventory turn.

This proportion shows how frequently a company ’ s inventory is sold and replaced over a time period of time. A low upset rate implies poor sales and, consequently, overindulgence inventory .

Gross Margin Return on Investment (GMROI).

GMROI is a ratio used to evaluate inventory profitableness. A proportion higher than 1 means you are selling the merchandise for more than the total monetary value it took to acquire it .

Cash-to-Cash Cycle.

Cash-to-Cash Cycle measures the total of clock time it takes for das kapital invested to go from cash to the production and sales summons and back to cash .
This metric unit looks at the sum of time needed to sell inventory, the time required to collect cash owed, and the time a company has to pay its bills without incurring penalties .
The longer your cash-to-cash cycle is, the more meter your cash run is tied up .

Days of Inventory (DOI).

This KPI will help you see the average number of days an token is held in inventory before it is sold. It ’ s implemental in determining arrange quantity to ensure you are not overstocking or stocking out of your inventory.

How to Sell Successfully on Amazon

Learning how to sell on Amazon can be overwhelming for beginners. however, the serve is much more dim-witted than you might think .
To find success, first consider the follow steps :

Utilize Amazon Seller Central.

When you register to become an Amazon seller, you will gain access to Amazon Seller Central. It is a portal site that allows you to manage all aspects of your Amazon business, from your professional sell report and adding product information to handling payments .
Understanding your Amazon Seller Central account and the extent to which it can help your commercial enterprise is invaluable for business owners .

Optimize your product detail page.

Before you start thinking about generating traffic, putting any marketing budget to work, or refining your Amazon pricing strategy, you have to do the basics .
On Amazon, this means you have to optimize your Amazon product detail page for Amazon ‘s organic search results .
The majority of sales on Amazon begin through product searche s. Spending time optimizing your products for Amazon ‘s search engine is not lone forward-thinking but ultimately profitable .

Set your pricing correctly.

If you get your price wrong, you will either lose money or won ’ deoxythymidine monophosphate sell anything. Setting the right price on Amazon doesn ’ thyroxine have to be that hard for products where you don ’ t have any rival on your Amazon product page .
In general, there are two variables you need to consider for every unmarried product you sell on Amazon.
1. You want to be profitable .

2. You want to maximize profits .

You need to consider all your costs and what your prices would be for you to be profitable on Amazon .

How to calculate your Amazon floor price

To operate in the fleeceable, you need to know all your costs, consider them and then determine your price floor .
Below is a list of costs you must take into your equality :

  • Product Acquisition Costs .
  • Shipping products .
  • Customs .
  • requital wiring .
  • Amazon Commission.
  • Amazon FBA Fees .
  • Customer Return Fees .
  • Returns-related fees .
  • variable operating expense allotment costs .

There are besides category-specific costs to consider. For exercise, if you sell clothing, Amazon will charge FBA fees related to customer render transportation costs .

How to find your upper price limit

The ultimate goal is to have your products ranked on page one of Amazon search results. This is where the magic trick happens, and you can sell volume .
however, getting your products to page one with abstruse market pockets is one thing, but you want your merchandise to stay there while generating sustainable, profitable organic sales .
To get your products there, you must first evaluate the contest. search for your top three keywords for your intersection and review the pricing of the search results on page one.Then consider if your prices are within a reasonable range of what you have found .
You should not be 20 % more expensive than the highest price on page one of search results. If your price is higher, you will most probably never reach the top of Amazon search results .

Keep your prices stable.

To build customer trust and a sustainable long-run brand on Amazon, it is essential to keep your prices a stable as possible — even if it means cutting your prices close to break even or below profitableness .
however, before you tied think about cutting prices below profitableness, remember that you will only be successful sell on Amazon once you can generate constituent sales with a decent profit margin.

How to Drive Traffic to your Amazon Products

Without traffic, there are no sales. Simply listing your product on Amazon and hoping for traffic and sales is not adequate to be successful .
nowadays, you need not only the constituent traffic on Amazon, but you need to drive traffic from external sources to your Amazon product page .
The following are several strategies you can use to drive traffic :

Build an email list.

An electronic mail number is a big way to boost your sales at a merchandise launch .
however, you may wonder how you can build a list since Amazon does n’t provide electronic mail addresses from customers, and you are not allowed to write them for marketing reasons .
Begin with these three easy-to-implement ways to start building your list :

1. Add a sign-up field on your websites, such as a newsletter sign-up or an ebook download .

2. Communicate your newsletter sign-up choice on social media channels and box .

3. After a sale on Amazon, you can send one electronic mail to your customer. Point them to your newsletter sign-up page .

    Run targeted Facebook ads.

    nowadays, Facebook Ads are one of the most authoritative external paid traffic sources. You have multiple advertising options on Facebook without needing an existing customer base .
    With Facebook Ads, you can define your target audience and create a post that will show up directly in a user ’ mho Facebook run .

    Use Amazon Sponsored Product placements.

    Amazon Sponsored Products is a antic avenue for increasing impressions and page views .
    They work similarly to Google AdWords, where you bid on search terms. If a person is searching on Amazon for your intersection, you can buy an ad relative to those search terms, and your propose will appear adjacent to the best results .
    Amazon Sponsored Products is aboveboard and can be set up in minutes. however, ensure you manage your Amazon report cautiously and regularly to avoid an explode marketing budget .

    Point all product links to Amazon.

    You may ask why you should send customers to Amazon if you already have a proprietorship web site .
    The reason ? Your goal should be to place on the first foliate of search results — preferably in the top three listings. This is where big money is made, not by a unmarried sale on your locate .
    apart from your web site, you should besides point every link on Facebook, Twitter, YouTube, Instagram, blog posts and e-mail newsletters to one particular Amazon merchandise page .

    Get your products in the hands of influencers.

    YouTube is the universe ‘s second biggest search locomotive, and social media companies like Facebook and Twitter are n’t far behind .
    It ‘s good to have many reviews about your products to show up early in search results, no matter where likely customers search. Choose YouTubers, bloggers and social media influencers who best fit your intersection and brand, and offer them free review samples .
    here are a few tips for outreach :

    • Be certain to word your outreach truly and help solve a problem for their hearing .
    • Know that they receive many of these emails regularly .
    • Keep a running number of who you are reaching out to and who responds .
    • Use this to build yourself an influencer list .

    Maximize your product packaging.

    When person orders something from you, it represents an opportunity to expand the oscilloscope of your occupation .
    With every package, you can add a small something extra to help advertise your occupation and offer electric potential discounts. By doing this, you can increase your customer atonement and retentiveness rates, while opening your business up to customer reviews and son of mouth .

    Create effective Google Ad campaigns.

    Google Ads is one of the best ways to advertise and promote your products on Amazon, with more than 25 % of sellers using the solution .
    To get the most out of Google Adwords, you should :

    • Focus on brand name: Focus on your post name and the most specific keywords in the long chase .
    • Focus on long-tail keywords: In the retentive tail, you should create specific campaigns for each product, including the product name, the material and the color .

    Craft exceptional product detail pages.

    Product detail pages are where your customers will view and find products sold on Amazon. If you ’ ve ever shopped on Amazon, you ’ ve probably come across one .
    By implementing a method acting known as product number optimization, you can tell customers all they need to know to help them reservoir products. Make sure to emphasize the follow fastball points :

    • Product Title: Product titles are extremely crucial as they are the first thing your electric potential customers see .
    • Product Description: Make certain you fill this with informative information about your products, a well as apposite keywords .
    • Featured Offer: A featured put up or Buy Box should be included on every individual merchandise page .
    • Product Images: Make surely that each of your product pages has clear, high-quality and easily viewable photograph .
    • Guide: If you are selling a service of a complicate intersection, make sure to provide a bit-by-bit lead on how to use it .

    How to Get Real Amazon Product Reviews

    Without merchandise reviews, you won ’ triiodothyronine betray anything on Amazon. The sum and the timbre of reviews are the most critical components of increasing your conversion rate .
    here are a few ways to increase your act of authentic product reviews :

    Email your customers after purchase and ask for reviews.

    You can use tools like Feedback Genius to automate this work.
    1. Send the e-mail a few days after the purchase .

    2. Ask neutrally, and don ’ t force them to leave a cocksure review .

    3. Provide a direct connection to the revue page, as many of your customers have probably never written a review .

    You can besides use this opportunity to ensure the intersection was delivered correctly and give the customer a probability to tell you about their know .

    Use positive seller feedback to get good product reviews.

    People often confuse seller feedback with product reviews. unfortunately, much excellent product feedback is not always visible to other customers
    Review your seller feedback regularly for people who provide positive product feedback and ask them via electronic mail to write a product review .

    Comment on reviews.

    Everything on an Amazon product page is populace. In particular, about all future customers will read the reviews and comments sections .
    This is your chance to stand out .
    Be certain to comment on any veto product reviews or reviews where a customer has questions. here is an opportunity to build entrust and increase your conversion .
    furthermore, many customers who initially gave your product a minus review might even change it for a positive one because they are grateful that you cared about their issue .

    Ask customers who email you for feedback.

    The easiest room to get high-quality product reviews on Amazon is by just asking customers who tell you how much they love your product .
    Whenever you receive an electronic mail, a customer overhaul call or positive feedback on your social media channels, ask them politely if they are volition to plowshare their experience with other customers on Amazon.

    How to Provide Outstanding Customer Service

    You can do no wrong if your Amazon customer benefits. Amazon itself is among the most customer-centric companies in the world. They expect the lapp standard from you as a seller .
    The best market tool on Amazon today will be great customer avail. Your goal should be to craft the kind of experience that will sustain and grow your customer base and help spread give voice of mouth .

    Start your customer service on your Amazon product page.

    Amazon merchandise pages are where all your customers start their customer travel, read reviews, necessitate questions, check out your seller feedback and last click the Add to Cart button .
    When reviewing your product pages, make sure to :

    • remark on veto product reviews and extend instant avail .
    • Answer questions in the Q & A department .
    • Manage your seller feedback actively .

    Answer your customers quickly and generously.

    The irregular column of your customer servicing must be electronic mail. guarantee that you answer all emails within at most 24 hours and endeavor to resolve every customer avail interaction in a single session .
    When interacting with electronic mail, apply the comply four principles :

    • Answer all emails within 24 hours .
    • Provide a solution in your first answer .
    • Make it simple for your customer .
    • Be generous .

    Be responsive on your social media channels.

    Your customers will likely expect you to engage with them on their darling social media channels. With channels like Facebook and Twitter, you can well exceed expectations and wow your customers with immediate, compendious and helpful replies to their questions or concerns .
    additionally, you should provide a FAQ section on your web site that answers common questions, and offer an easy-to-use contact form.

    How Does BigCommerce Integrate with Amazon?

    As Amazon holds the title of the universe ’ randomness largest on-line market, any ecommerce platform must be able to integrate within it successfully .
    With BigCommerce, Amazon integration is easy-to-use, simple to implement and seamless to sell. Our industry-leading integration will let you list your products on Amazon directly from the BigCommerce control empanel, with centralize inventory management and ordering march and fulfillment .

    Omnichannel Commerce

    BigCommerce integrates with over 150 marketplaces, social channels and search engines so you can sell more everywhere .
    Find Out More

    The Final Word

    Don ’ metric ton let the size and oscilloscope of Amazon ’ s marketplace frighten you. flush with over 300 million active customer accounts and over 1.9 million selling partners cosmopolitan, selling on Amazon has never been easier .
    If you have a business mind, there ’ s no need to wait any longer. With the help of BigCommerce, you can tap into Amazon ’ s massive potential seamlessly and at the touch of the push button.

    FAQs About Selling on Amazon for Beginners

    Is selling on Amazon free?

    Layer 1 It is not. Amazon collects a referral tip on each sale, which is a percentage of the transaction full .
    The tip varies by product class, thus depending on what you ’ re looking to sell, the sum you pay can change. It ranges from 8 % for appliances all the way to 45 % for Amazon device accessories.

    How much capital do I need to start selling on Amazon?

    Layer 1 To begin selling on Amazon, you will need to select between two of their sell plans :

    • Individual Plan : $ 0.99 per detail sold. Best for those who estimate selling fewer than 40 units a calendar month .
    • Professional Plan: $ 39.99 per month. Best for those who estimate selling more than 40 units a month .
    What are the best products to sell on Amazon?

    Layer 1 The best deal product categories on Amazon include :

    • Toys & Games .
    • Electronics .
    • Camera & Photo .
    • Books, eBook and paper .
    • clothing, Shoes & Jewelry .
    • Home & Kitchen .
    • Pet Supplies .


    Can small sellers sell on Amazon?

    Layer 1 absolutely .
    part of the beauty of selling on Amazon is that ampere long as you ’ re able to pay the fees required, you can sell about anything you ’ d like — whether from an office or out of your garage with the Amazon Seller app.

    source :
    Category : Tutorial

    Related Posts

    Trả lời

    Email của bạn sẽ không được hiển thị công khai.