Sharing photos and video is what Instagram is all about. You can tell graphically rich people and inspire stories about your business and brand through visuals. As early sociable networks place increased importance on photograph and video posts, Instagram is the perfect complemental network to include in your commercialize mix for ease of cross-posting content .
How to Set Up An Instagram Business Account
Before we begin, if you don ’ t have a commercial enterprise Facebook account set up already, you won ’ thymine be able to complete the steps below or take full advantage of using your Instagram occupation account. once you have a business Facebook page, you can create your Instagram business account.
already have a business Facebook page ? then let ’ s leap right in. here ’ s a bit-by-bit on how to set up an Instagram clientele account .
1. Download the app
Unlike early social networks, posting content on Instagram can only be done using the mobile app. so step 1 is to pull out your smartphone, find Instagram in your app store and download .
note : We ’ rhenium using iPhone screenshots throughout this military post, but the layout should look about the same on Android devices .
2. Create an account using an email address
While it might seem easiest to use your personal Facebook account…don ’ metric ton do it ! That will create an explanation based on your personal Facebook foliate. Since this is for your occupation, you should use your occupation e-mail address .
Pro Tip: If you use your exercise e-mail address, contacts may be able to find you more easily using the “ Find Friends ” feature .
step 2a. Step 2b .
3. Profile basics & choosing a username
future, you ’ ll create a username and password. If you ’ re setting up Instagram for a ship’s company, the username should be the company ’ s name, or adenine conclude as you can get it. If you ’ re a real estate agent, insurance agent, or the like, choose a variation of your name, business, localization. You need something that distinguishes you from a personal account .
For example, janejones_NYC_realtor or janejones_insta will work .
notice : Instagram will mechanically generate a username for you based on the name you input. This can well be changed as you go through these prompts .
4. Find Facebook friends & contacts
then, you ’ ll be asked to find people to follow via Facebook and within your contacts. It ’ south good to have your account completed and a photograph or two posted before you start following people so it ’ sulfur okay to click “ skim ” for now. Instagram gives you the opportunity to find Facebook friends whenever you want from your page settings so this is not a erstwhile offer .
5. Picking the right profile photo
picture time ! Your profile picture should be your logo or something recognizable that ’ second associated with your brand if you don ’ t have a logo. Remember, this is your Instagram occupation report, not a personal foliate. Avoid the selfies or group pics. If you ’ re the face of your clientele, use a professional headshot you like or take a newly one .
After tapping “ Add a photograph, ” you ’ ll be given a few photograph import options. Do not import from Facebook ; that will pull in your personal account information. You can import from Twitter vitamin a long as it ’ s a commercial enterprise account .
once your profile visualize is upload, you ’ ll be asked if you want to save your information. This will make future logins faster. You can opt to save, or you can hit “ Skip ” again .
After that, you ’ ll see a page with suggest accounts to follow. You don ’ t have to follow any of them – and you shouldn ’ t if they don ’ metric ton fit your scheme. For exercise, don ’ thyroxine watch Entertainment Weekly if you ’ re setting up a business account for a veridical estate of the realm company. Click “ Done ” in the top right corner to move to the next pace .
( Again, this international relations and security network ’ t the alone opportunity you have to find people to follow. )
BONUS: Quick button tutorial
now that you ’ re finally in the app, the home screen is the first screen you ’ ll see. once you follow other accounts, their photos will show up here .
top buttons :
- Camera (camera): Tap here to start sharing videos or photos.
- Direct messages (paper airplane): If someone sends you a direct (private) message, you’ll be notified here. You can also send direct messages from there.
Bottom buttons, from left to right :
- Home (house): See the latest photos from accounts you follow.
- Search (magnifying glass): Look up top accounts, people, places, and hashtags, and content or accounts suggested for you.
- Camera (square with a plus sign): Tap here to upload and share videos and photos.
- Notifications (heart): See the most recent likes and comments to your photos and what people you follow are liking.
- Profile (circular photo): Your full account, everything you’ve posted, and access to the settings menu.
6. Complete your profile
Tap on the profile button on the bottom correct to see your report, then tap on the “ Edit Your Profile ” button. This is where you complete your profile information .
Fill out bio and reach information fields. This is the only topographic point on Instagram that allows you to use a clickable URL. For exercise, if you were to post a URL in the comment of a photograph you post, people won ’ deoxythymidine monophosphate be able to click it, so don ’ triiodothyronine waste your clock time. Your profile is the entirely set you should put your URL – preferably directing people to your web site, or wherever you need them to go .
As for your bio, you ’ ra limited by fictional character count. Briefly summarize what you do and where you ’ rhenium located. You can edit this department whenever you ’ d like then don ’ triiodothyronine worry if the arrant words aren ’ deoxythymidine monophosphate coming to you justly away .
7. Now comes the business part!
Click “ Try Instagram for Business Tools ” and follow the self-guided steps and instructions to complete your profile and take advantage of the tools offered. here is a walkthrough from Instagram about getting started with their occupation tools.
8. Link your business Facebook page
Remember at the begin of this travel when we said you needed a commercial enterprise Facebook page to be able to use the Instagram for business tools ? here ’ second why. Instagram will ask you to link your occupation Facebook page or create one. For those unaware, Facebook acquired Instagram a few years ago so there is more integration than ever with the two platforms .
9. Start posting
fourth dimension for the fun partially ! As we mentioned earlier, it ’ s a best practice to have a photograph or two posted to your explanation before you start following people. There international relations and security network ’ triiodothyronine much incentive for people to follow an account with no content. Find a copulate of photograph you think would be shareworthy .
10. Write captions and use hashtags
Keep your caption brief and use allow hashtags. Hashtags are much used in a joke way, but they are besides how millions of photos are found, and in turn, your content can be found. The most popular hashtags ( # sleep together, # happy, # tbt ) rate in the hundreds of millions of times used, thus if you ’ re targeting a particular recess, consider using a more specific hashtag .
besides, keep the hashtags to a fair phone number. Followers don ’ metric ton want to be spammed with dozens of hashtags per mail .
pro tip : check out Top Hashtags to see what ’ randomness popular on Instagram .
here ’ s an model of a picture with hashtags that we posted to our OutboundEngine company Instagram .
11. Follow people and get social!
By this period you have a dispatch profile, a couple of posts shared, and now it ’ south time to start following people so they start following you. From your profile page ( buttocks right icon ), go to the options page ( gear in the upper right corner ) .
From hera, there are two options near the top, under follow People :
- Facebook Friends
Tap either of these and Instagram will connect to Facebook and your address book. If you ’ ve got past clients and connections stored on your telephone, you ’ ll be able to see their accounts .
Instagram will show you all of your friends on Instagram that are in your contacts list. Start following other accounts and commenting and engaging with their posts. This is how you get people to start following you back .
As you post more to Instagram and follow more people, you can check your notifications page ( affection icon ) to see who has liked your photos, started following you, left a comment, or mentioned you in a station .
12. Find and define your brand’s story
once you ’ re set up and ready to go, it ’ south authoritative to decide what your Instagram business account ’ s purpose should be and keep it on message. A real estate agent can use Instagram to establish and expand their positive public perception through photos and engaging with followers. That means posting photos of houses they are listing and darling neighborhood spots to check out — not selfies in the gymnasium or pictures of their doctor ’ south agency while they get a influenza shot .
13. Get your name out there
once you ’ ve got your account established, be certain the Instagram icon is on your web site ( best drill would be in your contact/about me department ) and in your e-mail touch. You can besides include your handle on your LinkedIn page or any other web site that drives visitors to contact you .
Have fun using your Instagram business account to connect to your network and enrich your relationships .
Your Instagram Business Account Strategy
After you have your Instagram business bill set up, enjoy the new interactions with friends and clients while building your stigmatize. Once you ’ ve got a handle on poster and interact, it ’ second time to consider how Instagram can help you grow your business. Instagram ads can get you in front of the people you want to, regardless of whether they are in your network or not .
Navigating paid social ads is a fairly complicated endeavor, particularly if you don ’ t have time to learn the platforms and keep up with changes. OutboundEngine has a team of market experts that will create, optimize, and manage Instagram ads for you. We can target the energy codes and interests of the people you want to reach, so your dollars go where you want .
Want to learn more about your overall social media scheme ? Download our Social Media Field Guide for spare to learn how to make the most out of your social media market. Or, schedule a free demonstration and learn about all the ways we help take marketing off the plates of busy commercial enterprise owners .
last Updated January 2019, primitively Published March 2015
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